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Is Home Automation redefining our lives

Posted on 2019-03-14



Today, the era that we are living in is far different from before where Artificial Intelligence has taken over our lives in prominent ways. Automation itself started in the early 1900s but was limited to Industrial and other Commercial Sectors where mechanics and machinery were involved. Slowly and steadily, it carved its way into the life of the people.

Home Automation is a concept that is advancing at a faster pace in India. Earlier, where it used to be only limited to Luxury homes, businesses and high-end environments are now catering to the needs of other sectors of society as well. The term broadly means modifying homes in such a way that you can control its functions remotely. These functions are of electronic nature which means anything that can be controlled with a single device through the power of the internet. This is why Home Automation today is called the "internet of things."

Blossoming Home Automation Developments

With the help of Artificial Intelligence, earlier when it was only possible to control heating, cooling and lighting systems of a home or any space but now almost anything can be controlled that comes under the category of “smart devices”.

Home appliances that are smart that means that are equipped with Wi-Fi or Ethernet can be controlled from a remote device. Smartphones can be quiet handy in taking control of the functions of your home.

Think of it this way; you are out of your house and forgot to switch the Air Conditioner off. You are sleeping at the odd hours of the day and that sunlight coming from the window get so annoying. Now, take out your phone and control the blinds, switch off the devices and even get the coffee running before you are even out of the bed.

Anything can be controlled and best still, one can schedule the function according to the daily routine, so that life becomes even more spectacular. We are the leading Home and Building Automation Company in India that can enable the smart living for you! Control the water sprinkler, check the security cameras, shut or close the doors of the home, get the kitchen appliances running, auto-detect sensors and more. Home Automation has numerous possibilities and can be facilitated as per the environment and individual needs.

Automation and its horizon!

The word itself refers to anything that can be controlled and function with the ability to schedule events and program the devices on a network. For it to work successfully, one requires Wi-Fi connection a remote device to let the action taken place and to manoeuvre the same manually. When it comes to Home Automation, depending on the area one wants to control whether semi control or fully control one’s space, a speared remote control can be built or all the functions can be attached to one’s Smartphone through an application.

The wonderful aspect of such functionality is that one get reminder, notifications, updates and more on the device itself to keep a check on one’s home from anywhere. A remote app lets you take care of all the home operations from starting to shut off of alarm systems, to lock and unlock doors, control smoke sensors, water sprinkler, lighting, and other smart appliances.

How to make the best use of Home Automation?

Schedule the system! The daily life routine of every individual is different. Keeping that in mind, one has the liberty to control the house chores according to the need and time of the day when one wants certain things to be done. You may or may not be home but can carry out the regular functions where you can give commands and the appliances and systems will work and also you will be updated about it. One can check the cameras and security systems to keep an eye on how the things are being carried out.

When we are away and are about to reach home on a hot sunny day, we need the comfort of an Air Conditioner. It takes quite some time for the place to cool down. Now, if you had the control then one can switch on the cooling system from the office itself and before you reach home, it will be up to an optimal temperature. This is just one of the examples. One can take charge and use the service, operate it manually or set on automatic mode as and when one likes. No hassles at all!

We are expert Home and Building Automation Company where we provide solutions for any kind of automation whether for the work environment or for homes.

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What is Embedded System Hardware and Software?

Posted on 2019-03-04



Embedded Systems are not as easy as it seems. There is often curiosity among the youngsters on which if the two to make a good career in. It is to be understood that both Hardware and Software engineers stand indispensable in creating fully functional and error free machinery.  Usually, the students aspiring to be computer Engineers will be given training in both the niche but according to their interests either of the two a student can select for to specialise in.

What is Hardware?

In layman’s language, the hardware is just a piece of metal. Any physical component including the wiring and coils etc. is Hardware; a component of the machinery that builds it. CPU, Monitor, Keyboard, drive, motherboard and printed circuit board design etc. are some of its examples. To sum it up physical parts of any machinery is called Hardware.

What is Software?

The embedded codes in the hardware, which one can build by using any computer languages (C++, Java, SQL, .Net etc.) is called the software. Without the software, the machinery cannot run. The circuit without the embedded coding will be unable to perform the functions to carry out a specific task intended. The computer will not function if there is no operating system. The CPU will only be able to function if the processor is correctly coded.

To explain in simple words, you will not be able to read this article if your computer did not have software supporting the web browser. Internet surfing would have been impossible.

So now that we have established the basic, let’s crack the codes for the understanding of PCB and Firmware Development:

Embedded System is built by putting both hardware and software together. It can work as a separate entity or in the coordination of other components to work as a single device. For example; CPU is composed of Control Unit and Arithmetic Logic. It includes input and output devices and auxiliary storage units; ROM and RAM. Here, the embedded system is working in the coordination of several components, which helps one to see and carry out operations on a computer screen.

As a single embedded system, one can make different gadgets and machinery for example; stopwatches, DVD Players, household appliances like microwave, ovens, washing machines etc.

To makes any embedded system which is functional and carry out operations successfully; it requires PCB and Firmware Development.

What is the Printed Circuit Board Design (PCB)?

PCB Designing is an artwork, to be honest. An important component of any system which makes it possible to run any kind of machinery is what PCB is all about. The construction of the circuit is where the hard work lies and to make it efficient, one needs to have a thorough understanding of microprocessors and microcontrollers.

PCB is an electronic circuit which is made of materials that cannot conduct electricity but the copper tracks that one sees on the boards are electronically charged that conducts electricity amongst the components interchangeably. Automotives, wireless devices, user-interface gadgets, and for a machine to machine communication etc. are the examples which cannot run with a PCB.

To create a well working, bug-free PCB is no less than an art. It is the masterpiece of the developer on which the working of the device full depends. Once can design PCB in multiple ways by using all the techniques of drilling, plating, punching and finally fabrication of the process that ensures it working rightfully. From plastic imaging of the circuit, then to selection of the material and finally the finished product; it takes a lot of time and effort to create a Printed Circuit Board Design. After the PCB is built it goes for stripping and etching which is the process of clearing out unwired copper by chemical solutions like ammonium persulphate or ferric chloride etc. and thorough cleaning then it is put for the test.

What is Firmware Development?

Firmware is a non-volatile memory that is embedded in the hardware to save the device from loss of programme in case of electricity is unavailable or the system shuts down abruptly. Embedded firmware helps in controlling the system functions that are part of operating systems which forms the software. Embedded firmware is in everything that we use. Any electronic device cannot function without the embedded firmware. All the functions of machinery from read-only to random access memory, all operations are carried out by the operating system and forms an integral part of firmware development.

There is a slight difference between embedded software and embedded firmware. The embedded software run on ROM and is often used only in computers carrying out different functions but embedded firmware is much flexible and can refer to processing of any kind out of the computer mechanism as well. It is used in Industrial automation system and user-interface gadgets to be more precise.

For any gadget to function PCB and firmware development is a process that works together. It is the hardware and software of the system that is embedded in coordination and one cannot function alone. Without the software, the machinery won’t work. Both are co-dependent.

What is happening today in the field of “computing and automation”?

Engineers today are working on finding new ways of making the systems efficient; to match up with day to day requirements and innovate something spectacular. There are so many gadgets and devices hitting the market like power banks, LED lighting embedded systems, robotic devices, house control systems, electronic devices that are working with Command-line interface and much more. The field is skyrocketing and one idea is all it takes. With the help of hardware and software engineering, one gets a platform to explore invent or bring out the best by updating the prevalent models. When we talk of technology, smart gadgets, and computer systems; there is always a scope for improvement. New technology will overcome the old and innovation is bound to happen irrespectively.

According to the requirement and need, one can create an appliance, machinery or anything of the sort that can attract the customer that will help in sufficing the need in one way or the other.

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Does E-Commerce call for M-Commerce too?

Posted on 2019-03-04



Business online is in-trend where consumers get the privilege to shop anything, at any time and from anywhere with just one single tap and that is all it takes. The day to day chores has become considerably easy where you can order any service online and get the benefits. One idea is all it takes to build a business and when you bring it online; the sky is the limit.

The examples are many, be it be saloon services from UrbanClap, buy furniture from pepperfry, get groceries from bigbasket, or enjoy food by swiggy. They directly hit the market with M-Commerce.

What is E-Commerce?

For those who are new into understanding the concept of M-Commerce, let’s first traverse through what E-commerce is.

E-Commerce: Streaming your business by creating websites for buying and selling purpose with secure payment gateways and other services is what E-Commerce stands for. You can sell anything online and that would require an e-commerce website that runs healthily and is user-friendly. But, with the changing times, the trends of user shopping, has also changed. Though e-commerce websites can be optimised and made mobile-friendly, the problem still stands as sometimes the websites do not allow easy access to the user and here we need a mobile app.

According to the statista.com report, it is foreseen that the number of mobile users is rising up to be 5 million in the present year, 2019. That’s a whopping big number. Mobile commerce app development is not only the need of the hour but has now become a prodigy where the shopping trends are revolutionising aggressively at a faster pace.

What is M-Commerce?

“M” stands for the word “Mobile” and commerce is the buying and selling of products, similar to e-commerce. The only difference is that instead of an e-commerce website, mobile apps have taken its place.

But, this is not as simple as it seems. We cannot completely say that there is no longer a need for an e-commerce website. Though today the business is growing online and are being introduced directly through mobile apps, each distinctly has its own healthy running e-commerce website as well. It is a simultaneous process where one calls for the other.

Websites that are optimised and made mobile friendly renders the same M-Commerce services but it will have limitations in comparison to the Mobile Application itself. For the simple reason, that a mobile optimised website can never be as friendly to the user as a mobile app can be. The downloading of the webpage on mobiles, screen resolution, then pop windows while online purchases can very well make it difficult for the customer’s easy access and many times it is possible that you will lose the client instead. So when we talk of M-Commerce we are definitely referring to mobile application and not mobile friendly websites.

Is it true that E-commerce calls for M-commerce?

To explain this precisely the best example that one has witnessed in the past years where e-commerce stood out to be equally important with m-commerce is Myntra. In the year 2016, Myntra decided to stop their e-commerce website completely and offer consumers to do shopping online with Myntra through its official mobile app alone. This was a bad move as the sales dropped, customer complaints bombarded their system and there was a significant drop in their overall business statistics. They quickly revived their e-commerce website again and also continued its mobile app. After a hefty loss that Myntra suffered, it was a lesson to all the business companies out there that e-commerce does call for m-commerce and both cannot stand alone completely negating each other.

It is still difficult to predict the “consumer mentality” despite the statistics, artificial intelligence evaluation and marketing trends. Researchers and Business Analysts from around the globe have spoken and shared their valuable viewpoints. One thing that can be righteously concluded is that what is comforting to one individual can be a heck of a job for another.

To put this in other words, a customer who likes a big screen and likes to shop with the comfort of a laptop may negate mobile apps completely. On the other hand, those who are always on smartphones and find them easier than switching on to their laptops will prefer mobile apps significantly. It is the way an individual becomes habitual to. Psychology well explains that “the man is a slave to his habit”.

Online Competition for Mobile Apps!

It is imperative that for a business to run without hindrances and any kind of hurdles that they invest in creating a mobile app that would offer their consumers with dynamic features, is lively and vivacious offering full customer support at all times. For this to happen one would require an innovative Mobile App Development Company who can present your business with the ideal app standing significantly from the rest out there.

The common reason where a customer would de-install apps is when it hangs up the system too often and does not work correctly. Here, the question arises that are you willing to take the risk?

The competition is this niche is rocketing fast and this calls for more and more skills and intellect of the team that is regularly working to optimise the app to keep it updated, fix bugs that may crop up with time and keep the customer happy which stand the priority.

The perks of Mobile Apps for M-Commerce!

  • User-friendly as it renders easy access
  • Easy Brand Promotion through notifications
  • Helps in keeping consumers hooked
  • A significant increase in sales
  • Less time consuming as it loads faster
  • Works in accordance with the consumer’s convenience
  • Fast online transactions with secure payment gateways
  • Easy Advertising

To sum it up we can say that mobile apps are a cherry on the cake, which means it is that privilege that a consumer can choose to use as per his choice and needs.

Mobile apps for a successful M-Commerce to flourish your business and be on cloud nine calls for Intellisense; A Mobile App Development Company in Jalandhar.

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How to make the most of Email Marketing?

Posted on 2019-03-04



Pay attention to the tinker bell and look for the pixie dust in every nook and cranny to make the most of online platforms to promote online business reputation. It is imperative that one must invest in building an online reputation for anything that one owns whether it is a business, institution or an organisation that one is working in. Before, customer considers visiting a place; they first look online of what it is all about.

There are different ways to make one’s business to flourish online that a Digital Marketing Expert can best guide you with. Digital Marketing stands indispensable and as the algorithms change every now and then, it becomes even more exigent to keep up with the Artificial Intelligence. 

A little about Digital Marketing

It is a broad term that engulfs every little or big online marketing strategies, techniques, methods, advertising, building application, development of websites and more. The way the world is revolutionising today, there is no end to how far Digital Marketing can stretch and the ways it can affect the brand, franchise, and social platforms etc. Broadly speaking, it includes the following:

  • SEO – Search Engine Optimisation
  • SEM – Search Engine Marketing
  • SMO – Social Media Optimisation
  • Branding
  • Campaigning
  • Advertising
  • PPC – Pay Per Click
  • Email Marketing
  • Website Development
  • Mobile App Development

The list above is only the beginning and once the goals are successfully achieved, then comes, the not so technical luring of the clients online that includes psychological perspective to attract users to click on the URLs. As we say, the field is endless!

What is Email Marketing?

Email marketing in simple words is a strategy that is in use to send promotional messages to the subscribers in order to keep them hooked with the business online. When we are targeting the users through emails, which is the prominent part of the marketing algorithm that the company follows, it largely assists in building fan following, e-commerce and much more.  It is a great way for generating clicks, traffic on a website, advertising, addressing fan-mails and much more.

Is Email marketing no longer in practice?

Some people are of the view that this age-old method of Digital Marketing is not as beneficial as it once used to be. The practice of Email marketing started in some early’70s and it showed great progress for a decade but then there came a significant downfall with the advent of new technologies that included social media channels vastly.

Recently, Neil Patel, a significant personality that created the most authentic SEO tools (Kissmetrics and Crazy egg) to understand Google Analytics, revealed that according to the statistics of 2018, Email Marketing is going stronger than even beating any social media channel so far.

This is evident enough that for any business to generate clientele must invest with email marketing strategies and guess what? It’s cheap! So platforms even allow sending of bulk emails for free where you can give design and use templates for attractive emails.

How to make the best use of Emails for promoting business?

Consider emails like invitation card. You must understand that the interaction that you are going to have with the client, email is that gateway. The reputation, the first impression is all dependent on that one email that the system will send. The more thoughtful one is, the better it is going to uplift the business. Emails are advertisements itself! Is anybody going to get interested in watching a meaningless advertisement on television? Will it grab the viewer’s attention? Most certainly not!

Similarly, while sending emails, they are those advertisements that one will read. It is not catchy enough or interesting to the user’s needs, it is quite possible that the email will be overlooked and lie in their trash box. In the worst case scenario, the user may end the subscription or filter the email to the spam box.

The key lies in making the emails informative, fun and catchy at the same time!

Choice of the templates: It is important that you frame a specific type of template for the email as that allows meticulous representation of the text. The more vibrant with colour the template is the better it would be. It is believed that bright colours attract the focus and that is what we need. Also, make sure that the template is easy to read and can open comfortably on smartphones and iPads etc. The users today are online using tablets, iPads and smartphones, so we cannot negate the fact that the content and links should be optimised according to various other operating systems as well. There are tools and plugins that can help in optimising mobile-friendly content.

Content Creation: The content has to undoubtedly top-notch or else if it is not fabricated enough then the sending such promotional messages are a waste. You may get some attention initially but will not last very long. Content Creation is an art and every message that you carve should be as if the messages are talking with the user. There should be that pun and humour, some informative read, something that may ignite their hearts and just play with the words to arouse the user’s attention.

Clever use of URLs: For the promotion, there will be links in the messages for the customer to click and hop on to the business profile, e-commerce website, social media platforms and other such areas etc. The email should not look spam where there are links after the other and inadequate information in between. Promotion is vital but it requires clever strategising. If the skills are weak and one is only focussed on generating link building, or traffic on one’s website, then you are going markedly off-track. It is a request that please do not mess up the quality!

Email is that first interaction the user will have to the products, idea, thought or anything that you are promoting. If they are vaguely written, has no solid agenda, lack of any viewpoint has no theme or focus and is just for promotion alone, then the business is going to be short-lived.

Do not take Email marketing like some everyday chore! Pay attention to the intricate details and every email should be unique, significant and focussed on some idea.

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