Information and Communications Technology (ICT) is a vital part and plays an important role in today’s world of the Information Era. ICT helps the business to grow and enhance easily with better communication among the distributors, suppliers and the clients of the company. ICT is not only for the business but if we look around, it has actually become an important part of our day-to-day lives.

ICT impacts our daily lifestyle every day, for instance we nowadays do not need to follow the conventional ways of reading newspapers as we can read it online. ICT has also made it easier for people to stay connected with people around the world, and building thousands of connection every day by staying at one place by the use of social media platforms, emailing, web conferences, and variety of other means.

With the evolution of ICT there is a new digital world created which has no borders or boundaries, which helps the economy to change rapidly by enabling the transaction to process in a faster way and in millions per second throughout the world rising economic development worldwide.

The impact on our lives!

One of pillars of economic development is considered to be the forms of Information and communication technology (ICT) for gaining national competitive advantage around the world. ICT has contributed in the improvement of quality of life as it has helped in the field of educational media and learning platforms, with mass media using it to create awareness around the world on issues of practical and social importance. People are able to access information more easily and in greater form.

Today it has taken over the whole Business Industry, it is a vital part in our daily life, through its development and many uses it has able to increases its importance in the lives of people around the world, and this trend is believed to continue progressively in future, to the extent that knowledge of ICT would be a functional requirement that would be required for people’s social, work, and personal lives.

The application of ICT in Education Industry helps in adding value to the teaching and learning practices, by enhancing its effectiveness and also assisting to the various dimension of learning platforms which was not possible in the past. It has been observed that the student’s engagement in teaching and learning activities has improved intensively being one of the motivational factors.

The basic purpose of Information and Communication Technology (ICT) is to equip the citizens of the nation valuable skills and knowledge around the communication and computing devices, applications that uses to operate on them, software that runs on them, and systems that are built with them.

Today, we are living in the world where the pace of digital development is just a matter of seconds. It has impacted every corner of our lives from playing, working to making connection, socializing and learning. The age of digital era is about how ICT has transformed the means of communication for the emerging citizens, building networks, seek assistance, learning and accessing information. We now must consider the fact that the young generation population is mainly online which access through the various means which might be Television, mobile phones, and computers.  

There have always been developments in the new form of communication and advancements in technology taking the example of the printing press in the past and the act of writing itself. But the period of the last 120 years there has been a constant rapid rise ranging from the use of the telephone to the modern use of the internet.

Technological Advancements in Communication

A remarkable advancement of technology was seen after the late 1800s which include the use of; answering fax machines, the cellular telephones, the internet. A revolutionary change in the era has also been the result of mass communication that brought in the televisions, broadcast radio and tremendous advances in photography and printing.

Landline Phone

Though by the invention of wired telegraphs the communication among people had seen a rapid increase over long distances, but the invention of the telephone had been the first communication devices to find its way into a large number of businesses and homes, even today.

The landline has also seen a gradual development in its use, from models that used to connect the user with operator placing a call to rotary phones, to enabling automatic dialing,, to finger-touch dial pad allowing speedier calls.

The use of Fax machine was also made common in the 1980s, which made the use of telephone lines to send the document copies more effectively and quickly as compared to sending them by mail or through a private messenger.

Cellular Phones

The portable phones that we make use of today most extensively were introduced in the 1970s, and car phones became more popular by the mid of 1980s, but they still looked a lot different than what we have right now, earlier being large, expensive, and clunky.

By the end of the 1980s, the portable cellular phones handled became available to the public. Pagers had also been a part of that era which gave way to the pocket-sized cell phones for the first time, which was an effective mode of communication used in the business and made communication to carry out more easily and in a productive and quick manner.

Computers and the Internet

After the World War II, computing technology had rapidly evolved, where scientists and engineers quickly realized the importance of sending information to people through the use of computers, being an effective and safe mode of disseminating information.

Later at the end of the 1960s the researchers began to innovate to create the ‘internet’ that we have today which the help of government-backed network called the Arpanet, the network was used to connect the universities, communication companies, and government agencies By the late '60s, researchers had begun to create the beginnings of today's internet through this government-backed network called Arpanet, named by the Defence Department’s Advanced Research Projects Agency. The Modern Times!

Now, here is when websites, blogs, media channels bloomed after the advent of internet and the genre of Digital Marketing flourished. Every business is online today and to make an Online Business Reputation is of utmost importance.

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