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Does E-Commerce call for M-Commerce too?

Posted on 2019-03-04

Business online is in-trend where consumers get the privilege to shop anything, at any time and from anywhere with just one single tap and that is all it takes. The day to day chores has become considerably easy where you can order any service online and get the benefits. One idea is all it takes to build a business and when you bring it online; the sky is the limit.

The examples are many, be it be saloon services from UrbanClap, buy furniture from pepperfry, get groceries from bigbasket, or enjoy food by swiggy. They directly hit the market with M-Commerce.

What is E-Commerce?

For those who are new into understanding the concept of M-Commerce, let’s first traverse through what E-commerce is.

E-Commerce: Streaming your business by creating websites for buying and selling purpose with secure payment gateways and other services is what E-Commerce stands for. You can sell anything online and that would require an e-commerce website that runs healthily and is user-friendly. But, with the changing times, the trends of user shopping, has also changed. Though e-commerce websites can be optimised and made mobile-friendly, the problem still stands as sometimes the websites do not allow easy access to the user and here we need a mobile app.

According to the report, it is foreseen that the number of mobile users is rising up to be 5 million in the present year, 2019. That’s a whopping big number. Mobile commerce app development is not only the need of the hour but has now become a prodigy where the shopping trends are revolutionising aggressively at a faster pace.

What is M-Commerce?

“M” stands for the word “Mobile” and commerce is the buying and selling of products, similar to e-commerce. The only difference is that instead of an e-commerce website, mobile apps have taken its place.

But, this is not as simple as it seems. We cannot completely say that there is no longer a need for an e-commerce website. Though today the business is growing online and are being introduced directly through mobile apps, each distinctly has its own healthy running e-commerce website as well. It is a simultaneous process where one calls for the other.

Websites that are optimised and made mobile friendly renders the same M-Commerce services but it will have limitations in comparison to the Mobile Application itself. For the simple reason, that a mobile optimised website can never be as friendly to the user as a mobile app can be. The downloading of the webpage on mobiles, screen resolution, then pop windows while online purchases can very well make it difficult for the customer’s easy access and many times it is possible that you will lose the client instead. So when we talk of M-Commerce we are definitely referring to mobile application and not mobile friendly websites.

Is it true that E-commerce calls for M-commerce?

To explain this precisely the best example that one has witnessed in the past years where e-commerce stood out to be equally important with m-commerce is Myntra. In the year 2016, Myntra decided to stop their e-commerce website completely and offer consumers to do shopping online with Myntra through its official mobile app alone. This was a bad move as the sales dropped, customer complaints bombarded their system and there was a significant drop in their overall business statistics. They quickly revived their e-commerce website again and also continued its mobile app. After a hefty loss that Myntra suffered, it was a lesson to all the business companies out there that e-commerce does call for m-commerce and both cannot stand alone completely negating each other.

It is still difficult to predict the “consumer mentality” despite the statistics, artificial intelligence evaluation and marketing trends. Researchers and Business Analysts from around the globe have spoken and shared their valuable viewpoints. One thing that can be righteously concluded is that what is comforting to one individual can be a heck of a job for another.

To put this in other words, a customer who likes a big screen and likes to shop with the comfort of a laptop may negate mobile apps completely. On the other hand, those who are always on smartphones and find them easier than switching on to their laptops will prefer mobile apps significantly. It is the way an individual becomes habitual to. Psychology well explains that “the man is a slave to his habit”.

Online Competition for Mobile Apps!

It is imperative that for a business to run without hindrances and any kind of hurdles that they invest in creating a mobile app that would offer their consumers with dynamic features, is lively and vivacious offering full customer support at all times. For this to happen one would require an innovative Mobile App Development Company who can present your business with the ideal app standing significantly from the rest out there.

The common reason where a customer would de-install apps is when it hangs up the system too often and does not work correctly. Here, the question arises that are you willing to take the risk?

The competition is this niche is rocketing fast and this calls for more and more skills and intellect of the team that is regularly working to optimise the app to keep it updated, fix bugs that may crop up with time and keep the customer happy which stand the priority.

The perks of Mobile Apps for M-Commerce!

  • User-friendly as it renders easy access
  • Easy Brand Promotion through notifications
  • Helps in keeping consumers hooked
  • A significant increase in sales
  • Less time consuming as it loads faster
  • Works in accordance with the consumer’s convenience
  • Fast online transactions with secure payment gateways
  • Easy Advertising

To sum it up we can say that mobile apps are a cherry on the cake, which means it is that privilege that a consumer can choose to use as per his choice and needs.

Mobile apps for a successful M-Commerce to flourish your business and be on cloud nine calls for Intellisense; A Mobile App Development Company in Jalandhar.

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How to make the most of Email Marketing?

Posted on 2019-03-04

Pay attention to the tinker bell and look for the pixie dust in every nook and cranny to make the most of online platforms to promote online business reputation. It is imperative that one must invest in building an online reputation for anything that one owns whether it is a business, institution or an organisation that one is working in. Before, customer considers visiting a place; they first look online of what it is all about.

There are different ways to make one’s business to flourish online that a Digital Marketing Expert can best guide you with. Digital Marketing stands indispensable and as the algorithms change every now and then, it becomes even more exigent to keep up with the Artificial Intelligence. 

A little about Digital Marketing

It is a broad term that engulfs every little or big online marketing strategies, techniques, methods, advertising, building application, development of websites and more. The way the world is revolutionising today, there is no end to how far Digital Marketing can stretch and the ways it can affect the brand, franchise, and social platforms etc. Broadly speaking, it includes the following:

  • SEO – Search Engine Optimisation
  • SEM – Search Engine Marketing
  • SMO – Social Media Optimisation
  • Branding
  • Campaigning
  • Advertising
  • PPC – Pay Per Click
  • Email Marketing
  • Website Development
  • Mobile App Development

The list above is only the beginning and once the goals are successfully achieved, then comes, the not so technical luring of the clients online that includes psychological perspective to attract users to click on the URLs. As we say, the field is endless!

What is Email Marketing?

Email marketing in simple words is a strategy that is in use to send promotional messages to the subscribers in order to keep them hooked with the business online. When we are targeting the users through emails, which is the prominent part of the marketing algorithm that the company follows, it largely assists in building fan following, e-commerce and much more.  It is a great way for generating clicks, traffic on a website, advertising, addressing fan-mails and much more.

Is Email marketing no longer in practice?

Some people are of the view that this age-old method of Digital Marketing is not as beneficial as it once used to be. The practice of Email marketing started in some early’70s and it showed great progress for a decade but then there came a significant downfall with the advent of new technologies that included social media channels vastly.

Recently, Neil Patel, a significant personality that created the most authentic SEO tools (Kissmetrics and Crazy egg) to understand Google Analytics, revealed that according to the statistics of 2018, Email Marketing is going stronger than even beating any social media channel so far.

This is evident enough that for any business to generate clientele must invest with email marketing strategies and guess what? It’s cheap! So platforms even allow sending of bulk emails for free where you can give design and use templates for attractive emails.

How to make the best use of Emails for promoting business?

Consider emails like invitation card. You must understand that the interaction that you are going to have with the client, email is that gateway. The reputation, the first impression is all dependent on that one email that the system will send. The more thoughtful one is, the better it is going to uplift the business. Emails are advertisements itself! Is anybody going to get interested in watching a meaningless advertisement on television? Will it grab the viewer’s attention? Most certainly not!

Similarly, while sending emails, they are those advertisements that one will read. It is not catchy enough or interesting to the user’s needs, it is quite possible that the email will be overlooked and lie in their trash box. In the worst case scenario, the user may end the subscription or filter the email to the spam box.

The key lies in making the emails informative, fun and catchy at the same time!

Choice of the templates: It is important that you frame a specific type of template for the email as that allows meticulous representation of the text. The more vibrant with colour the template is the better it would be. It is believed that bright colours attract the focus and that is what we need. Also, make sure that the template is easy to read and can open comfortably on smartphones and iPads etc. The users today are online using tablets, iPads and smartphones, so we cannot negate the fact that the content and links should be optimised according to various other operating systems as well. There are tools and plugins that can help in optimising mobile-friendly content.

Content Creation: The content has to undoubtedly top-notch or else if it is not fabricated enough then the sending such promotional messages are a waste. You may get some attention initially but will not last very long. Content Creation is an art and every message that you carve should be as if the messages are talking with the user. There should be that pun and humour, some informative read, something that may ignite their hearts and just play with the words to arouse the user’s attention.

Clever use of URLs: For the promotion, there will be links in the messages for the customer to click and hop on to the business profile, e-commerce website, social media platforms and other such areas etc. The email should not look spam where there are links after the other and inadequate information in between. Promotion is vital but it requires clever strategising. If the skills are weak and one is only focussed on generating link building, or traffic on one’s website, then you are going markedly off-track. It is a request that please do not mess up the quality!

Email is that first interaction the user will have to the products, idea, thought or anything that you are promoting. If they are vaguely written, has no solid agenda, lack of any viewpoint has no theme or focus and is just for promotion alone, then the business is going to be short-lived.

Do not take Email marketing like some everyday chore! Pay attention to the intricate details and every email should be unique, significant and focussed on some idea.

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How to get rid of the Conundrum of Taxi Apps? | Intellisense Technology India

Posted on 2019-03-04

Travelling today has become easy. We are just one tap away and we get the taxi without all the commotion. Today, all Taxi apps offer to pay online options. Customers do not have to carry or pay the cash to the driver, instead can make an online transaction and one is good to go.
Long trips or short trips, Taxi will always stand available at anytime and anywhere. As these drivers are registered with their respective Taxi Service Companies, the safety of the passenger is always secure. Much of the worries that the people face is regarding safety; which is a must! Ironically, it is seen that the private taxi service companies are under more vigilance than the local Government cabs.
Also, private Taxi Services work harder in the maintenance of their cabs and cleanliness. Customers are less likely to complain than those who choose Government public transport. Definitely, there are more perks but so is the confusion.

When you get too much of something, it often becomes difficult to make a choice, isn’t it?

A profuse number of Taxi apps have evolved over the past few years and yet users find it difficult to choose the best service. Uber, Meru, ixigo, Ola Cabs are some of the examples and then comes Goibibo which not only offers Taxi Service but also lets you book hotels, flights and plan trips.
From a customer point of view, it is always the fare that one is interested in. Here is when the conundrum of Taxi apps starts. People are often confused about which Taxi Service to trust. They look for deals and offers which leads to downloading of one app after the other; jamming the phone completely.
The companies are clever and will often strategise quite frequently to up their game. For some time one app may suit customer needs more but then other times some other company would come up with exciting offers and deals where you would ditch the old and get new. It happens all the time, doesn’t it?

Tip for Customers!

The best way to get the maximum use from the Taxi Apps is by getting the local Taxi app service if you can, they know the routes better and you will be saved from much of the time hassles.
But if you are a frequent traveller then always go for Uber or Ola because; for one reason, they are cheap and second; they have expanded their network widely, so you will not have much of the problems of guiding the driver with the route.
For those who travel and would require accommodations, it is always best to download an app which gives all services in one place. There is no point downloading one app for hotel booking, other for flights, then for tour guides and the list goes on. You require an app where you get all services under one roof. Invest in Goibibo, that way you are sorted!

When to trench the app?

For a customer, he should look for the features that make the life easy. Every individual has specific needs; work on it to know which company would solve the purpose better. Short trips, long trips, daily office pick and drop or pool service is what one may be looking for. Planning and execution; works in every field! The main aim should be that the specific taxi app that one is using should fulfil the objective and if not trench it and download the new service. That should solve the puzzle.
The sole purpose of the app is to keep the customer at ease, if the Taxi app is not solving your specific needs then ditch it and find the new pick! It is that easy…

Tip for Businessmen!

If you are a businessman looking for investing in Taxi Apps then you need a unique idea that can get you in the business. With Uber and Ola cabs, it is difficult to make a mark and lure the public to invest in your Taxi App. Think of what you can do differently than the top Notch Taxi Services have not touched yet. Add frills to your business, maybe combine food, games, services and more in just one app. Who knows what will tempt the users and you make a business like never before.
A wise businessman will always look for loopholes, correct them in your services and present it to the customers. This means that though there are a lot of Taxi apps providing varied services, none have been successful enough to completely satisfy the customer. Traffic problems, inadequate GPS tracking, delay in pick and drop, lack of route knowledge of the driver and what not! To catch the loopholes, be smart and vigilant and always track the negative feedback of the customers for a high in demand Taxi Services. You will get the idea of what people are missing out on and how your business can make the best use of it and make a profit. That is what clever strategizing is!
There are several top-notch taxi app developers in India which will frame your idea and give you the handiest, easy to use, lightweight and most importantly customer-friendly apps. The structure, design, layout, compatibility with platforms like Android and iOS, and easy to use functions and features, are the basic requirements for any app as a matter of fact. A company that is not the only expert in rendering the above-said services but also with their adroit and intellectual minds working together, can bring the client with far more opportunities; turning impossible things into great possibilities is what one should be investing in with. Taxi App Development Company in Jalandhar is known for it!
An idea is all it takes but to execute the idea you need a team of professionals that can turn your vision into reality. But the competitive world that we are living in today; we don’t just need any professionals, but those idiosyncratic talented minds; who are the need of the hour today in any business.

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Narrowing down to the Quintessence of Artificial Intelligence

Posted on 2019-01-24

Artificial Intelligence (AI) largely depends upon the ingenuity and inventiveness of one’s mind. Today, the Artificial Intelligence has proved to be an absolute boon to the mankind.

To make you understand the meaning of AI in more precise and in layman's language, it simply means anything that is built, functional and controlled by the human where the intelligence is exhibited by the machine (of any design) is what is referred to as Artificial Intelligence (AI).

There are kinds of machinery through which AI is demonstrated which can be a robot, computer, software, gadget etc. AI today is used in building cars, manufacturing products, carrying out constructions, the medical profession, and whatnot!

There are so many tributaries that have channelled up and have evolved with the help of AI and every field using the machinery has been developing to a whole new level. To well explain this fact, today heart surgeries are being conducted by robots. AI is playing a major role in the medical field where now lives are saved reducing the risk of error that can otherwise be in the case of Human Intelligence i.e. the doctor himself. How shocking it is?

Can AI replace the manpower?

It is often deemed if the AI will ever replace the manpower. In countries like Japan where you will see robots serving food at restaurants, greeting customers, carrying out everyday duties, entertaining crowds, sometimes used as security etc. but still you cannot completely negate the vigilance of a human controlling the Artificial Intelligence which may be in any form no matter how superbly the AI is working and carrying out the designed chores. The reason being that no matter how adequate the scientist can make a robot understand the human being still there will always be room for flaws and errors that may pose danger to people around which is why manpower can never be replaced.

In computer science field, AI has taken a different role where for your business to come up on the search engines like Google, Yahoo etc. you need to optimise in lieu of the web crawlers known as bots like that of Google Analytics which is a separate field of AI emerging rapidly. It is of utmost importance that for any business to flourish you will have to build an online reputation. Without the knowledge of Google bots and the AI to make a mark of your business online is not possible. A separate stream of profession has evolved knows as Digital Marketing. With the help of Digital Marketing experts who are well aware of the system of AI and are well versed with the techniques required for Search Engine Optimisation (SEO) and Social Media Optimisation (SMO), your business can be greatly benefitted where you will be able to make a good bond with your clients and increase your sales.

How AI works in Digital Media World?

The patterns of Digital Marketing has changed in a number of ways today where to understand the Google algorithm has become significant in order for your business profile and business to rise in the online market. It requires special knowledge of Digital Media and Marketing which works hand in hand.

It is important to promote your product on social media channels and for that, search engine optimisation is required for your website to pop up and people to know what your business is all about.

Digital Marketing experts carefully analyse the product, create a dynamic website, link it with social media profiles, generate fanbase and optimise the content of the website with Google Analytics. This requires coding of your website to be carried out in such a way that it fetches the desired results.

The bots that are also known as the web crawlers will then browse through the content and are pretty frequent in visiting your website for the users to have the best search experience. The more your website will have the relevant information the user is searching for, the brighter the chances for it to pop. This requires intelligence as on one niche there are a number of websites and business being built every day.

Here you will definitely require the help of a Digital Marketing Expert who can bring your business on the map quick!

AI holds multidimensional scope!

AI does not work with one model or one science but works in respect with all physical and non-physical sciences. That means that AI takes in account of sociology, mathematics, psychology, economics, computer science and more.

To make a machine work in regard to human needs, one would need to channelize it in order to be human-friendly and understand the human mindset behind. This takes creating a model that would work in accordance with the needs and the wants of human beings. Physical sciences alone cannot achieve that as for it to be fit to work with the common man you will need to build it in regard to various other perspectives.

Scientists and engineers all around the world are gathering to give lectures on AI, to widen the horizon and bring forth new spectrums to utilise it in the benefit of mankind in numerous ways.

Where on one hand AI has been a blessing but in other ways can prove to be a curse. A lot of questions have been posed in the past challenging the credibility of AI in front of Human Intelligence, the risk it can pose in the medical field and how valid it will stand in the future.

Only time can tell the credibility of AI but as of now, it is touching cloud 9 where every day new innovations are taking place, new ideas are taking shape into reality which is inspiring millions of people today where AI is helping facilitate life in incredible ways which were not possible before.

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