Posted on 2019-04-08
Voice Search as the name speaks for itself; it is a search that is conducted by your voice. There is a lot of Jazz that is spicing up the Digital Marketing Experts triggering them to believe that by 2020 about 50% of the global audience will be relying on Voice Search.
Well, that is what the fun about predicting the future is!
To create the buzz even when it’s not there or to fantasize about things that if come true will create a sensation so great that those who caught up with it just in time would rejoice in the merry of cracking the codes is going to be unbelievable.
Voice Search first released in 2012 by Google have been modifying ever since where today Google aims it to be an “Answering Engine” different from the already existing “Search Engine” algorithms. Google Now, has been gaining a lot of popularity where now it allows iOS users to use Google Voice as well. Experts say that the Google Voice Search works even better than the apples own Siri! How cool is that?
Intellisense, Digital Marketing Company in India is all here to explain you the new evolving concept of Voice Search and Smart Speakers (Alexa, Google Home, and Echo) which is becoming the next big “internet of things”!
Let’s get to the Statistics!
Google claims that 41% of the adults and 55% of teens are using Voice search today.
65% of users globally are using their smartphones and out of which 20% of searches are through Google Now!
People using Windows 10 Desktop are using Voice Search as well and, the data shows that about 25% of the searches are via Voice. So it is not just smartphone users or other mobile devices the desktop users are getting hold of the Google Now feature too.
Talking about search engines alone then whether it is Bing or Yahoo, a significant change in the percentage of Voice Searches is taking over the statistical charts where the ratio stands between 10% – 25%, which is shockingly surprising.
Now, here is the Bummer! Google Home and Amazon Echo users are have grown habitual to the devices so much where 65% people say that they can’t go back to the typing search as the Voice has made their lives so easy.
Voice Search is revolutionising the Search Queries
Now that we have had a better taste, the traditional typing search query though will not diminish but, there are likely chances that people will rely on Voice Search more. From the User Experience point of view, it is easier to use voice than to open the device and type it in.
But, the question here is how to optimise website content that it pop-ups whenever there is a relevant search query done by the user.
Understand the below key points:
The typing search is usually shorter where the user would want to write in short phrases or keywords and basically would wait for Google suggestions to show up. We as humans have the tendency to curb and escape even the little work if it is not exciting. We all know how typing can at times frustrate one when we search for something but it shows something else most commonly due to a typo mistake (Ergh..).
To write whole sentences in the search box is illogical so short phrases, relying on Google suggestions or typing in just a word which solves the problem and shows the result quicker is what we are going to do. But, with Voice Search, the work has become even easier where one can multitask without hindering whatever that one is busy in.
For example, you are cooking and have a phone call to make. Just call by the name and voila, you did not even have to pick your smartphone and the call connected!
This is just one of the examples; you can conduct multiple searches, ask Google for direction without stopping in the middle of the road, get answers quickly and so much more. It is how the way you use the Google Now or smart speakers like Google Home, Alexa etc. and make them a part of your life.
So, how to optimise the content?
Conversational Texts! Here, is your answer!
You need to publish website content that is more in human form and not in computer language. To understand it better, focus on the traditions typing search and think how one would search using voice.
For example: “best apple pie recipe” – Typing Search
“How can I cook the best apple pie quickly?” – Voice Search
Voice search has a more conversational tone to it and, the phrases are longer. One of the reasons for it popularity is also that it is 3.5 times faster than the typing search, A user will not write a full phrase while typing in the search box but, because Voice Search is easy shows results quick, users will let go of the confusion and directly speak what their mind tells.
So the key lies in optimising the web content which is more in a conversational form. Add a FAQ Page to the website is one of the best ways for Google to fetch in your website results. As Google is changing to becomes an “Answering Engine”, as soon as the user hits with a query the Google Speaks the most apt result which lists in the “Featured Snippet”.
Optimise content by adding a Feature Snippet on every page. There are a lot more likely chances for Google to index and feature your page by listing a few of the important things. Use question-answer content form and make the articles longer by adding keyword phrases in discussion form.
Is there any difference in the search results for typing or voice search?
Experts say that there is no difference at all as in both cases; the results are going to be the same. But, in case of devices and smart speakers where users rely on listening to the direct answers; how your content will feature depends on how your content speaks from the user perspective. You can conduct multiple searches and see that there is no difference at all.
For example: Whether one searches for “apple pie” or “which is the best apple pie recipe”, the search results are exactly going to be the same!
So, this also means that the competition is going to rise in order to rank one’s page in the near future as Google Algorithms are going to focus on becoming “Answering Engine”. So add FAQs, give Meta Titles and Meta Descriptions that are keyword rich, add a featured snippet before the embedding of the content. Few steps in order to fill the little nooks and crannies can make the job easier! Experiment and see how it goes as the Voice Search is still in a transitional phase.
We at Intellisense provide SEO Services in Jalandhar where our skilled developers are achieving success in cracking down the Voice Search with effective results.
Posted on 2019-04-04
The Local SEO (Search Engine Optimisation) stands vital to promote a Business that is running locally as a shop, store or a Business Entity that includes marketing of services through a physical office. As the world is changing and the Internet has been a great source of opportunities, there are now two types of work environments that have evolved. One is a physical office and second, a virtual office. According to the Business needs one can enter any of the two or both of the types to popularise, increase and create a Brand Identity to incur remunerative benefits.
Today, it is imperative that a Business must invest with online marketing strategies for creating awareness and name that the people can trust and rely. The more the people will know about the Business, the better the chance for generating clientele and leads. Every Business needs a Website! It does not matter whether the Business Entity is small or large scale but if there is no website then, the chance of making potential customers will be bleak.
Can websites be called as a profitable locomote?
To have a website is not only for creating Brand Awareness or increasing sales but it can notably help in building a reputation which is imperative. One can be a shop owner, runs a bookstore, has a bistro or a restaurant, has a clinic, delivery services etc. if you want the people to know and buy your services then, a website is that gateway. It is a virtual office where people will probably visit first after which they may decide to enter your physical space. Websites set the very first impression! It makes it only logical to create it with quality content, highlighting all the features of a Business that one owns.
Today, if a Business does not have a website then, there are likely chances that people may find the services dubious and uncanny. To avoid a question mark on one's services, one must make this little investment that can turn out to be an absolute profitable locomote in the near future.
How and why choose Local SEO?
Google reveals that about 46 per cent of Business owners are choosing Local SEO which is helping them fetch traffic on their websites. With the local intent in mind, it has helped increase sales in the market where the locals enjoy the service and help spread the word. The main aim of stepping online is to create awareness globally. But, we cannot negate the importance of hitting the local markets as that is going to help get reviews and rating which can then impact the services outside the area. The clientele will form which may or may not be local but, if there is a good local reputation then, sales will increase anyhow.
Local SEO Tactics
Google My Business!
Search Engine Optimisation which is usually general in nature where on-site and off-site optimisation with keyword rich content is what helps the web crawlers to index the website and bring it onto the relevant search results. But, there is a lot of competition and it is not that easy to just follow the traditional norms and expect that the Business Website will rank instantly.
Strategies need to change and Local SEO Tactics are evolving where now Google My Business (GMB) is the crux of building an online presence. It includes:
The Local Pack or 3 Pack is what one needs to create on GMB Listings that structure in such a way that from address, contact to details and websites, and all information shows correctly in the search results. You will require us where we provide SEO Services in Jalandhar to carry out a successful optimisation.
Local SEO Ranking Factors:
For the Business to show on the search results there are some ranking factors that if one takes care then the Business will surely list upon the query entered by the user. These include:
Proximity: An important factor that determines the search results is your proximity when the user uses the “near me” tag on the search engines. Those services or results will show up on Google where the query hit is near to the service providers in that specific region or area. It is necessary that a website should have the necessary details which will help facilitate good ranking ensuring that the website will show up each time, depending upon the proximity.
Citation: It is believed that adding address details, phone numbers and other necessary information helps increase citation percentage which also means that Google will fetch the result faster.
Reviews: Recently, analysts have made an observation that adding reviews is a vital ranking factor, a tactic that will bear fruitful results. Clever strategies are coming into practice where keyword rich reviews are being posted by the Digital Marketing Experts to fetch benefits.
Business Listings: Apart from Google My Business Listings, there are several other websites where one must register and list the Business Website as that will help in generating leads. It will ensure that no stone is left unturned which means from every horizon there will be benefits in generating leads, increasing sales and making a name in the industry one belongs to.
Optimise Local SEO Content: Meta tags, Meta Titles and Meta Descriptions should not be left unattended. Keyword tracking and relevant data should be incorporated into the websites.
Mobile Friendly Websites: People are more comfortable using mobile devices, smartphones and other gadgets while surfing the internet. About 65-70 per cent of people worldwide prefer using mobile phones over desktops. It is the need of the hour that the websites should be mobile friendly. Also, from the ranking point of view, the websites which offer web compatibility are ranked higher than those who do not. Make sure that the websites are mobile friendly and are responsive.
Google Maps: When one uses Google Services, be it be Google Adsense, AdWords or Google Maps, the website comes under the radar of the Google Robots. By adding Google Map to the website, you are adding signalling leads to help find the place faster which will help increase visibility in the search results.
A Golden Rule:
“The better the Business has a reputation locally, the better the fate of a Business globally!”
Do not let go of the Golden Rule and see how the sales will boom flooding the market, hitting the competitors and gaining popularity at unimaginable levels.
Rope us in! At Intellisense Digital Marketing Company in India, we have the right tools and great minds to bring your vision into reality. We will do all the hard work and ensure great outcomes with progressive growth and high-end status beating the competitors in the marketing world.
Posted on 2019-04-01
Web@30 event at CERN is starting a series of celebration to commemorate the untiring efforts of Berners-Lee in bringing forth with the incredible Word Wide Web and the opportunities it presented the world. The event took place on 12th of March, 2019 but the celebration is still going on where seminars, talk shows and people are talking about the Artificial Intelligence, the new technologies and the opportunities that are waiting to enter a new domain where the world will get even closer eradicating the boundaries down.
It is incredible to see that today the Internet has turned 30. Timothy John Berners-Lee, the inventor of World Wide Web in the year 1989 working in the laboratory of CERN is where this wonderful gift came into existence; an anomaly back then and a boon today.
The Internet is ever-advancing where it is proven that there is no limitation and end to what can be created to empower people in numerous different ways. It has shortened the distances, create a network where we are no longer differentiated by the physical boundaries and are proving to be a weapon to express thoughts and opinions to people around the world.
Let’s travel the Peppy Web Madness and how it changed the scenario around the globe:
With the advent of the Internet, the first thing that came into existence was web pages. You could hit up a common search engine and there will be results connecting the dots. Any question could be answered, any channel or link could be established and file sharing, transferring of messages and other media became easy. The traditional snail mail got replaced with emails. It took just seconds to get a post sent.
In just 30 years of time, today with the help of internet one is making money, promoting business, creating augmented and virtual reality games, mobile apps, wearables and more are not only changing the world of the Internet but revolutionising the patterns of Human existence.
Web Development has reached new heights wherein the current times to make an Online Business Reputation has become necessary. E-Commerce websites promote online selling and purchasing where even small business companies are making a huge profit. It has become a gateway to promote business and start afresh from small scale and slowly make the way up.
Every institute, organisation, NGO, any brand one can think of, is online!
One must take benefit of this incredible gift where you can generate leads worldwide. We at Intellisense, offer Web designing services in Jalandhar. From e-commerce to user-friendly websites, designing, graphics and animation with quality content and sharp SEO (Search Engine Optimisation); we are here, to only give our clients the best services.
UI and UX Design
User Interface (UI) and User Experience (UX) are though interchangeably used but are distinct in their technical aspect. User Interface is how the computer system will respond to the user. This involves understanding the human mind in respect to the various application and language to be used in such a way that it provides with the best User Experience (UX). This implies that there will be full accessibility and user control without any chaos or confusion to use the medium.
It is essential that websites are creating keeping in mind the following points:
With Social Media Channels like Facebook, Twitter, Instagram and YouTube etc. to promote Business has become incredibly easy. One can create Brand Identity, brand awareness and generate leads in a short span of time.
The Internet can be a boon and bane both. Where on one hand it has helped evolve lifestyle and has shortened the cultural boundaries on the other hand security risks, cyber crime is on the increase today. There have been numerous efforts done to curb the cyber crime but it is easier said than done!
But, one cannot ignore the opportunities that the world of the Internet presents us with. Do not ignore the importance of the Internet and step into mainstream Business online. We are the Leading Web Designing Company in India where we provide services that are worth the money!
Posted on 2019-04-01
With the advent of the Internet, it has proved to be both a boon and a bane. The opportunities that it provides us with are unlimited where today the market has grown so much that people are earning online, promoting business and doing much more. The internet of things (internet connectivity with physical objects like mobile phones, laptops, gadgets etc.) has even added more to productivity in everyday life. If we talk keeping in mind the current scenario, without the internet the life will be considerably difficult.
We have grown habitual to looking up online for services, shopping, information and connecting with people. The applications that include social media and e-commerce websites are now an essential part of our lives. In the education sector as well, people are signing up for online courses which are valid and recognized in universities around the world. The structure is changing in every field whether it is health care, medicine, education, banking, journalism, entertainment, global talks and discussion, a message from the Government etc. are only a few of the examples.
Impact on User Security!
As much is the Internet advancing, the various platforms rising and new technologies kicking in, as much are the dangers arising concerning cyber security. Whether there are big companies, Governments, Universities or any such institution to keep records and maintain a speedy process, the traditional record keeping has been replaced with computer systems and application to secure the information.
Wherever there is money involved or records that are of a sensitive nature, people are going to pry in order to get the benefit. Here is where there comes a threat to confidentiality, security and maintenance of user privacy. It is not new that when privacy has been leaked online, computers have been hacked, or social media platforms intentionally or unintentionally compromised user’s privacy. As privacy comes at stakes, it becomes highly concerning and a thing to worry about.
How do hackers work?
The internet that we are exposed to is the visual space which is just 4 per cent; the rest 96 per cent comes under the horizon of Dark Web. The Dark Web is inaccessible by search engines and is mostly useless as it contains the encrypted data. But, here is where hackers use it to pry in the privacy of people. Dark Web consists every little file ever sent, received or in process. It is a web just like the spider which is so complex that it requires an intellect to comprehend and get the information out. Everything in the Dark Web is in chaos and to use it potentially is extremely difficult.
There are engineers, cybercrime experts and hackers that take advantage of the Dark Web and use it to secure humanity. But, as they say, where there are pros, there are cons as well. Hackers are hired by companies to secure their data and prohibit phishing but then there are other hackers which are there to pry on the system of Government agencies and use it in dangerous ways possible. Not only Governments agencies but also in the Banking Sector, which is always at high risks.
What is Cyber Security and why is it necessary?
As the term suggests, Cyber Security is a measure taken to protect the data on the internet and integrity of the various networks, programmes, connections and data from cyber attacks or damage of any kind. As we are living in the world where the Internet is an essential part of our lives, it becomes necessary to use the internet services securely so that there is no damage to one’s identity and personal information.
The loss of personal data which can have sensitive information can bring a significant social stigma because of which a mental outlook and an outside image of the person in society can considerably damage. Personal pictures, videos and other such content, if leaked can put a bad impression in the outside world in the rarest of times, that there can be which can make the person’s life considerably difficult.
Today, teens are exposed to social media where posting pictures or sharing information online has become hazardous. There are online predators that are finding a chance to pry into the privacy of the person and then blackmail to earn money. Such crimes are frequently seen and are on increase.
Cyber Security is necessary and one should be vigilant at all times!
You post pictures, share videos or send random texts to people you may or may not know. It is very likely that your device can be hacked and all the information that is in the device will become accessible to the hacker. Your system can be locked and the information can be used in disgraceful ways. Ransomware and malware are the two types of common Cyber Security threats. This calls for antivirus software and applications that can keep your information and device protected.
Cyber terrorism, Cyber warfare and Cyber-espionage are the three terms which are a major concern today, for every nation. It is seen that nations continuously try to hack into the codes of other countries, to get their hands on the secret data concerning security and other major issues and use it against the enemy nation (cyber warfare and espionage). This is not new and has been happening for quite a long time.
If we talk of terrorism then, Cyber terrorism is affecting each and every country today where the terrorists create posts and showcase the horrendous activities that they are doing. Such posts circulate social media and affect the mindsets of people gravely.
The above two are the main reasons why cyber security is necessary. Today, with the efforts of Cyber Engineers, it has become possible to secure the system with applications and software that will ensure that the hacker cannot pry into the system.
Need of Cyber Security in Web Development:
Websites that involve payment gateways like the e-commerce websites, banking websites where phishing can be a major concern are now run with antivirus servers that ensure end-to-end encryption where the data will stay secure and the banking becomes fast and easy.
Today, every Business is stepping online and if your users are not happy and are facing security issues than the chances of the Business to stay online successfully is going to get bleak. People are aware of the hazards that cybercriminals can pose and when banking or payment gateways are involved, nobody will take the risk.
We at Intellisense create virus-free websites where our team works with the latest technologies and applications that will ensure safe data sharing. We provide with the best Web Designing Services in Jalandhar.
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