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Information and Communications Technology

Posted on 2019-06-10

Information and Communications Technology (ICT) is a vital part and plays an important role in today’s world of the Information Era. ICT helps the business to grow and enhance easily with better communication among the distributors, suppliers and the clients of the company. ICT is not only for the business but if we look around, it has actually become an important part of our day-to-day lives.

ICT impacts our daily lifestyle every day, for instance we nowadays do not need to follow the conventional ways of reading newspapers as we can read it online. ICT has also made it easier for people to stay connected with people around the world, and building thousands of connection every day by staying at one place by the use of social media platforms, emailing, web conferences, and variety of other means.

With the evolution of ICT there is a new digital world created which has no borders or boundaries, which helps the economy to change rapidly by enabling the transaction to process in a faster way and in millions per second throughout the world rising economic development worldwide.

The impact on our lives!

One of pillars of economic development is considered to be the forms of Information and communication technology (ICT) for gaining national competitive advantage around the world. ICT has contributed in the improvement of quality of life as it has helped in the field of educational media and learning platforms, with mass media using it to create awareness around the world on issues of practical and social importance. People are able to access information more easily and in greater form.

Today it has taken over the whole Business Industry, it is a vital part in our daily life, through its development and many uses it has able to increases its importance in the lives of people around the world, and this trend is believed to continue progressively in future, to the extent that knowledge of ICT would be a functional requirement that would be required for people’s social, work, and personal lives.

The application of ICT in Education Industry helps in adding value to the teaching and learning practises, by enhancing its effectiveness and also assisting to the various dimension of learning platforms which was not possible in the past. It has been observed that the student’s engagement in teaching and learning activities has improved intensively being one of the motivational factors.

The basic purpose of Information and Communication Technology (ICT) is to equip the citizens of the nation valuable skills and knowledge around the communication and computing devices, applications that uses to operate on them, software that runs on them, and systems that are built with them.

Today, we are living in the world where the pace of digital development is just a matter of seconds. It has impacted every corner of our lives from playing, working to making connection, socialising and learning. The age of digital era is about how ICT has transformed the means of communication for the emerging citizens, building networks, seek assistance, learning and accessing information. We now must consider the fact that the young generation population is mainly online which access through the various means which might be Television, mobile phones, and computers.  

There have always been developments in the new form of communication and advancements in technology taking the example of the printing press in the past and the act of writing itself. But the period of the last 120 years there has been a constant rapid rise ranging from the use of the telephone to the modern use of the internet.

Technological Advancements in Communication

A remarkable advancement of technology was seen after the late 1800s which include the use of; answering fax machines, the cellular telephones, the internet. A revolutionary change in the era has also been the result of mass communication that brought in the televisions, broadcast radio and tremendous advances in photography and printing.

Landline Phone

Though by the invention of wired telegraphs the communication among people had seen a rapid increase over long distances, but the invention of the telephone had been the first communication devices to find its way into a large number of businesses and homes, even today.

The landline has also seen a gradual development in its use, from models that used to connect the user with operator placing a call to rotary phones, to enabling automatic dialling, to finger-touch dial pad allowing speedier calls.

The use of Fax machine was also made common in the 1980s, which made the use of telephone lines to send the document copies more effectively and quickly as compared to sending them by mail or through a private messenger.

Cellular Phones

The portable phones that we make use of today most extensively were introduced in the 1970s, and car phones became more popular by the mid of 1980s, but they still looked a lot different than what we have right now, earlier being large, expensive, and clunky.

By the end of the 1980s, the portable cellular phones handled became available to the public. Pagers had also been a part of that era which gave way to the pocket-sized cell phones for the first time, which was an effective mode of communication used in the business and made communication to carry out more easily and in a productive and quick manner.

Computers and the Internet

After the World War II, computing technology had rapidly evolved, where scientists and engineers quickly realised the importance of sending information to people through the use of computers, being an effective and safe mode of disseminating information.

Later at the end of the 1960s the researchers began to innovate to create the ‘internet’ that we have today which the help of government-backed network called the Arpanet, the network was used to connect the universities, communication companies, and government agencies By the late '60s, researchers had begun to create the beginnings of today's internet through this government-backed network called Arpanet, named by the Defence Department’s Advanced Research Projects Agency. The Modern Times!

Now, here is when websites, blogs, media channels bloomed after the advent of internet and the genre of Digital Marketing flourished. Every business is online today and to make an Online Business Reputation is of utmost importance.

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Artificial Intelligence! Lifeblood of the Ecommerce Industry

Posted on 2019-06-06

Did you ever pay attention to the real hero behind the working of digital marketing?

In this article, we are going to point out the lifeblood of the e-commerce industry which is Artificial Intelligence (AI). Artificial Intelligence is highly used in digital marketing for the collection of data on targeting advertisement, to predict the relevance of content, for product association for customers, for making perception in buying trends of customers for cross-selling, to effectively evaluate the impact of the customer’s psychology that have maximised effect on the targeted segments of the business. However, not many organisations actually understand the role of AI in the market, resulting in only a few actual leaders in the market that use AI as an effective technology method to enhance their online business through search engine rankings.

AI technology is not always performed using a stable method; it is gradually developing which is designed for classification, labelling and presentation of the data which is important to meet the needs of the customer at a particular point of time. The AI skills are most significantly able to develop and improve the future of Search Engine Optimisation (SEO) beyond the simple keyword phrases.

Artificial Intelligence is classified into major three types as projected below:

  •    Narrow
  •    General
  •    Super

For unique and specific data types, Artificial Narrow Intelligence (ANI) is used. For human-like features is achieved by the AI comes under the Artificial General Intelligence (AGI). The part of AI which is beyond the point where human intelligence can reach, are marked as Artificial Super Intelligence (ASI).

In online activities like; how do customer’s junk mail filters operate, Google Translations, and IBM’s Watson, AI has many different uses.  The newest add-on is the Rankbrain which is Google’s machine-learning system for AI which helps in processing the results of Google search. Therefore, when it comes to cut-throat competition in the current competitive market, AI as a role in SEO is able to bring out the most appropriate and relatable methods for the organisation’s website.

Majority of the business now days works in a modernised way by expanding their area or work accessible through every corner of the world, which is possible through e-commerce and AI is the solution for success.

Businesses nowadays know the changing trends in buyer’s choices being inclined to shop online which have been shown in the recent statistics which estimates that 1.92  billion global buyers shall take part in e-commerce website activities in the year 2019, which is further expected to increase to more than 2 billion by 2021.

This increase in e-commerce audience has given a huge rise in the creative methods used by companies to attract customers and maintain a global reach. Creating dynamic email messaging to visual and voice searches, companies make all the effort in reaching the online potential buyers. The tools used are made possible through the power of automation and majorly Artificial Intelligence (AI).

AI has gradually developed to provide the marketers with a foot forward in enhancing their e-commerce marketing efforts.

Ecommerce Future Trends

In the past, the word AI was positioned in the minds linked to the thought of robots, futuristic machines, and advanced computers.

Today, with the great evolution AI is the lifeblood for any company success which using marketing, machine learning and automation.

The days are long gone when buyers were dependent for information from sellers waiting in the shop, now the seller has to be present everywhere, which is the result of vast evolution of e-commerce, and in order to have omnipresence in the market AI is the tool used by the marketers to reach its customers through a variety of social media platforms and websites.

In online purchasing through the websites like; Amazon, Flipkart, and  others there is a virtual cart and through AI there can be any forms of information that can be collected to what the buyer selects in the cart and what the customer abandons it, which is done through an automatically triggered email or suggestion bar which helps in collecting information about the buyer trends, both individually and for the whole targeted market and also inviting the customer to complete their purchase in case they abandon their cart. All this is made possible through the advancement in AI.

A digital marketer which bears the endless potential for learning and understanding the customer behaviour is similar to the AI technology used in e-commerce nowadays, and AI tools are crucial because e-commerce market is currently growing at a fast pace.

Virtual Personal Assistant

With AI you can have a personal assistant to work for you round the clock who initially seem not as obvious, but is invaluable for anyone with a business. Making a business work manually is very time consuming and not an easy task every day without losing productivity, but which Virtual Personal Assistant (VPA) it is all possible, it's just like appointing a person for the job who would need no sleep and does all the work without compromising productivity.

Better Projection of customer trends

It is very important for any business type to know the trends in the customer needs, and with AI the company can have a better idea of what the customer would potentially buy next, all of which is possible by continuous data collection used to analyse the customer selection. Predictive marketing is an essential part of the business and uses machine learning, which is a form of AI.

The customers with the use of predictive marketing through AI would get suggestions on what they want, how they see it, and also the price points for the products as displayed on the e-commerce website and information collected through AI.


Artificial Intelligence can help you start personalising the marketing campaigns for your e-commerce websites, while also enhancing the customer interaction with the business. The customer’s history and specific tasks, their needs can also be responded by the personalised intelligent automation which is a part of AI.

The e-commerce business through AI will be able to make better product recommendations, set the prices, send emails to a target market, delivering personalised advertisements, and also help create and recommend contents for them.

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Entrepreneurs Manual to Success

Posted on 2019-05-15

Entrepreneurs Manual to Success

Cut short the hubbub & think out of the Horizon

The internet is bombarded with suggestions and ideas telling you what to do and what not to! We are here to cut short the hubbub and present crystal clear meanings of what as an entrepreneur your thought-process and direction should be. The sky is the limit and one can achieve success at skyrocketing speed with the help of Digital Media at hands.

All one needs is the right tools, guidance and the unending drive to do something out of the ordinary. If you have that killing instinct and are stubborn to not give up then, there is an entrepreneur inside of you that is waiting to come out of its shell!

Ask yourself the below questions:

Why do you want to be an Entrepreneur?

Don’t just step into the market just because the people you know are doing it! You have to have an aim, a direction and a purpose that drives and ignites every day with a spark with a dedication to move forward. Look inside the heart and find out that reason which is urging you to leave everything aside and set-up a business.

In the journey of an entrepreneur, the most important thing is self-belief & the ability to convert that belief into reality! - Mukesh Ambani

For an entrepreneur, it is all about taking risks! Not everybody has the heart to fight for the dreams as fear, insecurity and money can drive one crazy. A mind which is ready to fight the insecurities and is ready to step into the ambiguous world that we are living in and is up for fighting the competition is what one needs to be.

The world is your oyster! As an Entrepreneur, you have a vast exposure to innumerable opportunities. Play with the ideas, create a team and solve the mysteries that nobody has dared to yet. It can leave you and the world stunned with the ideas that will sweep the floor like a storm.


Do you have a Business Philosophy?

For a Business to have a philosophy is a must as that helps to connect with the customers. Every brand that we see has a philosophy behind that defines as to what their sole purpose is to step into the market. It is not just something to be written on the paper as a purpose to start a business but it is something that can create an impact on the customer. Business Philosophy which is meaningful helps the community in some way, connects with the hearts of the people and has a thoughtful motive behind is what you need for your Business to grow.

Every advertisement, a banner, a tag line to promote the brand works ideally on the Business Philosophy that is the essence of what the business exudes.


Are you looking to make profits?

Today, the thinking of the young entrepreneurs are changing where more than the profit, the focus is on the utility. If you are someone who is following the herd then the idea and the business will surely not last long. One can never rise if profit is the main agenda to turn down the job and become an entrepreneur.

Think out of the box and do not confine your thinking to how you will make the money quick. Focus on how to create a Brand Identity and money will automatically follow. For any Business to be successful, the agenda should be on creating a presence which people admire and follow.

Make a difference by creating something out of the ordinary. The idea, thought process and the skill to captivate the minds is what truly constructs the personality of an Entrepreneur. Make choices and then stick to it! Do not change the focus too quick or else everything will be left to assumptions. The product that you are working on, the idea that you are trying to promote, stick to it and act accordingly. Keep the faith as the path is not going to be easy where people may not agree to you at times.

If you listen to your fears, you will die never knowing what a great person you might have been. - Robert H. Schuller

There can be differences, disbelief and insecurities can haunt one but the one who survives stays in the game! Change the focus from making money to generating leads and then the doors will open with an ocean full of opportunities for you.


The Success Mantra - Build Online Reputation

Step online to promote your idea quick and fast! Social Media Promotion, Advertising and Digital marketing across the various platforms which ensure generating leads is what one wants for a Business to create a Brand Identity quick.

The Success mantra for any Business lies in building an online reputation. It does not matter how small the start maybe but come out in the open and let people know what the Business is all about. Creating the website is the first step and it should be such that clearly puts the idea across. Consider a website as your personality, the more you polish the better it will shine. It is necessary that when one invests in creating a website that it should offer web compatibility; work on the norms of User Interface and User Experience Design. If it can be a Progressive Web Application then better it would be from the user perspective.

Depending on the nature of your Business whether it is purely for selling and buying or promoting services of some kind, a website is created that fulfils the purpose. There is a vast horizon that is at your disposal when you choose to step online.

People connect more and the idea spreads like fire! There can be both negative and positive publicity which is why your Business would require a team of Experts and Web Developers that can create a flawless website and out across the purpose of the Business across.

Today, it is the time to focus on creating a following if one wants to stay in the long run. There have been many examples where Entrepreneur came with a bang but very soon had to pack up their bags and go empty handed. Where they lacked is for you to find and how you can overcome the hurdles depends on the agility that you and your team members can render.

Invest in strategies that are cost effective and cost efficient. Getting a website should be the first step as that ensures a steady growth where you can also check the audience that comes and strategies accordingly. It presents with numerous opportunities that is all there for you to grab!

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Is Progressive Web Apps the next big thing ?

Posted on 2019-05-15

There is a lot of buzz around that Progressive Web Apps are the next big thing that are changing the way websites and mobile applications work in the modern day world. How true it is that time will tell, but one cannot negate the numerous possibilities that Progressive Web Apps offers. For a Business who is solely looking to target the audience and popularise its platform quick, Progressive Web Apps are the sure way to go!

What is Progressive Web App (PWA) & how is it changing the online scenario?

People are confused as to what actually Progressive Web App is and what utility it has that can benefit the user. For any market that one wants to target, the core focus is always the user experience. The websites that do not offer User Interface and User Experience features and designs are left at the backdrop and do not rank well on the search engines.

Now consider Progressive Web Apps to be a website as well as an app! Here you get the benefit of both the platforms, that is the same website functions as an app that the user can access from the mobile web browser without the need to install the specific app for the same.

Also, the same Progressive Web App is downloadable from the Google Play store or App stores where there are no extra efforts to create a different application. To be more precise, the same website that is built using Progressive Web Applications can be accessed on the web server directly as well in the app form which functions the same way. One benefits the experience of a native web app as well and deploys the same application that can be accessed through URLs, downloadable links and more.

How mind-boggling is that? It is the web but, it is way better than what a traditional website typically offers. To explain the benefits that PWA offers, check out the following list:

  • As the name itself, it is Progressive!

The experience is phenomenal where one gets the opportunity to use the application at one's convenience. You do not have to have a particular platform for it to work. It is progressive which means it offers web compatibility, loads quicker, on point navigation control, optimises itself according to the device and is workable on any operating system. The Progressive Web Apps are responsive and adjusts to any environment that one deploys it.

  • Security and Safe to Access:

One quality that defines PWAs is the secure connection that it offers to the users. These web applications are much more secure which means they are difficult to hack which reduces the rate of cyber crime considerably. As these applications work with HTTPS that offers secure protocol and connection, they are less likely to be tempered with or hit by a virus.

  • Keeps user engaged with Push Notification & More:

These applications are much more engaging as they work as a website and mobile application both. It does not matter whether the user is working on their smartphones, tablets, laptops or desktops because such websites can trigger notifications for the latest updates, as and when one prompts. Notification can intimidate the user for them to click on the links that pop up. It keeps the user hooked much more easily than any other media so far.

How Progressive Web Apps Upscale User Experience?

With so many perks that it offers PWAs are all about ensuring the best user experience and it keeps on enhancing the features to catch the attention. The way it upscales the utility is by providing with:

Offline Support: When did the websites have ever been accessible offline? PWAs have made it possible where the application works offline without hindering any of the work that you have been doing and without any loss of data. You have a weak internet connection, want to work offline and then update or use it whatever way you like, with offline support the working becomes easy.

Definitive & Reliable: Often weak internet connections and servers add to the troubles. Progressive Web Apps works just fine on low servers as well as it creates proxy web servers that allows one to have control of the cache. It means that the website will load faster nonetheless and keep the activity safe for you to access at any point in time. It takes away the dependence on the internet connection which makes PWAs definitive and reliable.

Fast & Engaging: There is no doubt about the fact that if the website takes more than 3 seconds to load, it will lose the user. There will be significant decrease in the website traffic which will obstruct the website ranking. But, with PWAs, one does not have to worry about the speed as they load faster each time irrespective of the internet connection as it uses the client-side proxy just like in the case of JavaScript.

Undoubtedly, PWAs are engaging as it gives the user with ease of access. Push Notifications and direct links to install the application without hitting on the App store is another feature which makes the process hassle-free.

Definitely, Progressive Web Applications are scoring high on the leaderboard because of the utility it gives and the faster working experience which makes work fun and entertaining. It kills the frustration where one has to wait for the functions to respond as with work offline support, you can complete the tasks as long as it takes without worrying for the loss of data.

The platforms that are in hype for creating Progressive Web Applications are Lighthouse and Dive Deeper. Both are open source platforms which provide with automated tools to create PWAs flawlessly. With these platforms, it saves the developer a lot of time to manually test each phase as these web applications do it for you which leave no room for errors.

In the end, we can well conclude that surely Progressive Web Apps are changing the patterns of online browsing where one gets the benefit of using one application both as a website and a native app.

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